Skip to content
New Products

15 Best New Products You Need to Know About

Article by Nicole Martins Ferreira

With brand new products constantly emerging, it can be hard to keep track of what things to sell in 2021, and what type of business to run. The secret to selling new popular products is to find winning products before they become mainstream. Once a new product comes out and is a known success, the competition gets fierce. So if you’re looking for the best new products to sell, before your competitors discover them, read on. And don’t forget to check back in a couple of months because we’ll keep updating this piece so it’s always loaded with the top new products on the market in 2021.

Ready to buy cool products to sell? Try Handshake, a wholesale marketplace from Shopify.

Start selling online now with Shopify

Start your free trial

15 Examples of New Products to Sell

1. Hidden Cameras

Smile, you’re on Candid Camera! Well, not really. But cool new products like this hidden camera are so covert that no one would ever expect it to be anything other than a USB wall charger. We’re not ones for promoting or selling sneaky hidden cameras, but sometimes you just need to err on the side of caution. Like if you’re a business owner of a brick and mortar location, or a new parent hiring a babysitter off Craigslist. Sometimes, a hidden camera is exactly what you need to keep your business, family, or prized possessions safe. This new product example will be on an upward trend for a while as the security industry is booming right now. If you’re looking for a profitable niche to dive into, this one’s a clear cut winner. The only downside to selling hidden cameras is that it’s one of the things you can’t sell on Facebook. So you’ll need to attract your audience through search-based marketing methods.

new home security product

2. Rainbow Flatware

Remember a while back when the cool new products on the market were mermaid makeup brushes, marble makeup brushes, or even unicorn brushes? Well, now flatware will be undergoing a bit of a makeover. Right now, rainbow flatware is selling like crazy. And who knows? There could very well be other types of new products in the flatware niche over the coming months and years so this product niche example is going nowhere fast. If you’re in the home or kitchenware niches, you could add this product to your store, and don’t forget to keep a lookout for other flatware trends in the coming months – because they’re definitely coming. While flatware isn’t normally impulse buy products, the cool color tones of the rainbow style could very well work on platforms like Instagram and Facebook. And if you’ve got a search-based strategy in place, you could benefit from both impulse buy purchases and search-based ones.

New Homeware Product

3. Bio Magnetic Ear Stickers for Weight Loss

I’d never imagine a day where earrings would help you lose weight, but that day has in fact come. These bio magnetic ear stickers help shed pounds by applying pressure to a specific part of the ear. It acts as a form of acupuncture. Since the magnets are putting pressure on your ears, they help stimulate blood flow. According to several acupuncturists, there is some validity that magnets can help with weight loss. If you are thinking of selling these brand new products, be sure not to make any claims. You can use language like “helps stimulate blood flow for weight loss” or “may aid weight loss.” However, don’t make any claims about how much weight your customers will lose. Avoiding claims is a common practice in fitness and health care to avoid liability and legal action. Keep in mind that the way you phrase your benefits can also be the difference between having your ads accepted or rejected on ad platforms like Facebook.

Brand new weight loss product

4. Smart Personal Air Cooler

While air coolers aren’t exactly new products on the market, they’re starting to become quite mainstream. In some countries, like Germany, there are several environmental laws which make getting air conditioning a bit complicated. As a result, items like personal air coolers may be purchased to keep the home or workplace cool in the summer. Plus, with more condos being built in major cities, sometimes entire buildings lose their AC for weeks. And with the greenhouse effect occurring from the sun shining down in your condo, people can be desperate enough to buy an air cooler for themselves. To market this product, you can scan conversations on Twitter about hot weather or extreme heat.

Portable Air Cooler

5. Diamond-Shaped Ice Cube Tray

The best new products almost always offer a new twist to an existing product. And that fact seems crystal clear when you look at this diamond-shaped ice cube tray. While a standard ice cube tray is practical for everyday use, the diamond-shaped ice cube tray is perfect for special events. Hosting an engagement party or a girls’ night? This new product is fit for the occasion. It’s also a great gift for diamond lovers/retailers. If selling this trending product, consider tapping into the bridal niche first. You can sell these brand new products on Instagram using pictures of the ice cubes in different settings.

diamond ice cube tray product examples

6. Reusable Straws

With plastic straw bans becoming more common, there’s likely to be a demand for great new products that are reusable, like these reusable straws. These are a great product to sell, especially if you have an eco-friendly product store or if you sell kitchenware. Attracting customers to this new product won’t be too complicated. There’s been a trend against plastic for a while now. By positioning this product as good for the environment while protecting marine life from plastic waste, you could potentially build an epic social cause brand. Because a business that makes the world a better place is the best kind of business.

7. Wooden Alarm Clock

If you’re looking to create a rustic feel in your home, wooden alarm clocks can help maintain a consistent theme. You might think most people use their phones to wake them up in the morning, however, alarm clocks do more than just tell time and wake you up in the morning. They can also be used as home decor. Take a look at this wooden alarm clock on Amazon – it has over 880 reviews. And let’s be honest: not everyone who buys leaves a review. So there’s definitely a market for wooden clocks if you’re looking for new products to sell in the home decor space.

Cool Wooden Alarm Clock

8. Baby Feather Wings

Your newborn baby is your pride and joy. So it’s no surprise that new parents take a lot of photos of their little angels. Photography props like these baby feather wings will continue to grow in popularity. Especially since we live in a photo-obsessed world. When it comes to selling these new products coming out, you can also sell other maternity or newborn products, or you can sell other photography props. These can work well on visual platforms like Instagram or Facebook. Bonus points for creating photos of adorable babies wearing the product for you to use on ads. And with Halloween as a great excuse to dress up this can even be a costume idea for newborns.

angel wings kids product

9. Dimmable Vintage Edison Light Bulbs

These light bulbs are known to shine bright and last long. While these new products can only be sold in countries like the USA, Japan, and certain South American countries due to their high voltage, those markets have a combined population of nearly 1 billion people. The best part about selling light bulbs is that you’ll be able to increase average order value easily by bundling these products. Most people don’t only buy one light bulb at a time when shopping. Thus, allowing you to make more money out of each customer.

edison light bulb product

10. Hair Removal Epilator

The best new products solve burning problems and this product is a great example. With this hair removal epilator, you’ll be able to remove a large mass of hair while destroying hair roots. Why’s that great? It takes a much longer time for the hair to grow back than when you use an electric shaver. Plus, the hair also grows back thinner. By highlighting key features you to better attract your audience and work towards converting the sale. With hair removal products maintaining popularity over time, this is a reliable product to sell. You can create videos that show how the product works for your Facebook ads. Or you can create optimized content on your product page to rank on Google. For certain products, some online retailers choose to create landing pages for their products rather than using a traditional product page. You can do this by modifying your theme or create landing pages with an app like Shogun.

hair removal epilator

11. Mini Eye Massage Device

We all want to look our best and this new product on the market is an example of a product we love. It helps to diminish the signs of tiredness and fatigue, which everyone suffers from at some point in their lives. Try creating before and after videos to show your audience the true value of this eye message device, while creating hype around the product. Remember that customers normally don’t buy just one healthcare product at a time so matching this great device with eye cream, or gel eye masks to really give your customers what they need will lead to happy customers.

New Eye Message Device on the market

12. Essential Oil Diffuser with LED Lights

Oil diffusers have been on the market for a while now but these newer, cooler examples of the product are great. Oil diffusers now come in all shapes and sizes, just like this lighthouse style so you can match your diffuser to your home decor with ease. To be a successful dropshipper you need to know your audience. Understanding what style of new products they are looking for can help you stock your online store with brand new products that speak directly to your customer. Take some time to look through our selection of new oil diffusers to choose the right ones for your audience.

New Mist Diffuser Products 13. Portable Blenders

The fitness craze is still upon us and new products are coming out every day to help people become healthier. This portable blender is by far the best thing I have come across as it is so simple and perfect for people who have busy lifestyles. With this cool new product on the market, you can make a smoothie using a USB connection in the office, in the car, or anywhere on the go. If you sell fitness products and your audience is in the market for a new blender get them to try this portable blender – the sky’s the limit with this new product.

Cool Portable Blender Product 14. Cat Self Groomer

Cats can be demanding but grooming is important, especially for our long-haired, four-legged friends. Sometimes it is hard to find the time to groom our pets and this is where this brand new product comes in. This self-grooming product is an example of how we can save time by allowing our pets to enjoy a good rub while also getting rid of loose hair and knots. This self-grooming tool can be placed on any corner wall in a house and is safe for any cat to use, no matter the length of hair. Cool products like this are not just fit for one purpose as it messages your kitty also so it acts as a substitute for attention when you are not home. Help your audience keep their home hair free, and cat happy with the cat self groomer.

New Cat Self Groomer Product 15. Dog Treat Launcher

Whether you are trying to catch a great image of your dog or teach him to sit, this treat launcher will provide hours of fun for both of you. Pet owners far and wide will be ordering this wonderful new product from your dropshipping store and will love it! New animal toys products come out so often that it is hard to decide which will be popular or not. AliExpress has a wide range of cool treat launchers for dogs to choose from so you can test out different product examples to see which one your audience enjoys the most.

Pet Treat Launcher product

Bonus Product: Inflatable Toys

inflatable toys

While popular during the summer season, you can practically sell inflatable toys all year around. A good idea is to run flash sales for this item during the winters. And once the summer season hits, just price the product like you normally would. This lightweight product is convenient for customers to carry around, and because of its compact size, it qualifies for ePacket shipping as well.

Discover More Products To Sell Online


These are just some of the cool new products you could sell right now. There are new products coming out all the time. To find these trending products before anyone else, you can do some simple research. For example, you can scan AliExpress and Amazon to find new products launched to their collections. You can also keep a close eye on issues that creep up in the news that you can use to your advance. For example the heat wave or plastic straws that we discussed earlier – because a solution will likely be needed. And it often comes in the shape of a new product. You can also use Google Trends, Ecomhunt and Trend Hunter to find cool new products and trends. Keep your eyes open and your ears to the ground to find top products to sell before your competitors do.

Which of these new products are you thinking of buying or selling? Comment below!

Want to Learn More?